Trade & Shopper Marketing Head Iberia
Trade & Shopper Marketing Head Iberia
We are looking for a Trade & Shopper Marketing Head Iberia professional to work in a multinational company.
Its products and services are designed to benefit people and improve their quality of life.
Act as a strategic interface between Marketing and Sales translating Brand Strategy into Category, Channel & Customer plans.
Your Tasks And Responsibilities:
Develop, produce, coordinate recommendations and control BTL programs, POS materials and trade communications at national / regional levels of CH Brands in store.
Co lead effective planning of sales cycles and coordination of respective brand priorities within each cycle together with marketing under the leadership of sales.
Coordinate & execute all activities performed by outsourced training and merchandising force to ensure the sell out growth of CH Brands in store.
Collaborate with Customer Excellence in continuously advancing trade channel capabilities.
Channel Selection: Development together with sales of Channel Strategies & implementation plans to deliver sales growth with all significant customers.
Category Insights: Lead initiatives to drive category management, cross selling opportunities at all potential points of sale.
Promo Strategy: Analyze the efficacy and profitability of the different promotional programs implemented to drive sales and market share growth.
A&M: Analysis & communication of results and sharing learnings from local & global best practices for future improvements.
POS: Develop & Execute the ISPOS.
Develop, own and timely share knowledge of all channels within Iberia Market
Who you are
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Minimum of 7 years of combined experience in trade marketing and sales in OTC and/or FMCG industry with solid track record of success.
Proven leadership skills with the ability to inspire and guide teams to success.
Strong analytical and strategic thinking capabilities with a comprehensive category and retail customer knowledge are essential.
Exceptional communication, negotiation, and relationship-building skills.
Proficiency in data analysis and market research tools.
Innovative mindset and the ability to think creatively to drive results.
Collaborative and team-oriented approach to work.
Spanish & English required. Portuguese is a plus
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