Performance Campaign Analyst With German
Job DescriptionAbout this job:As our Performance Campaign Analyst, you will be part of a growing Panel Engagement Digital Team. Responsibilities: Managing Google and Social Ad campaigns and budgetsManage on-time delivery of ad campaignsTest new technological platforms for ad campaignsSet deadlines and confirm deliverables with the teamInteract directly with ad vendors to optimize campaignsConsult on creative best practices and optimizationMaintain documentation on campaign process and proceduresTroubleshoot common campaign issues, approve and tune local language campaignsAnalyse reporting, look for potential problem areasMeet the Key Performance Indicators (KPIs)Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaignCollaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs. Qualifications:Fluent GermanAt least 2 years of experience in building and managing performance campaigns including Social, Mobile, Search, Display and YouTube/Reels/Shorts, etcAt least 5 years of experience on app acquisition, digital campaigns or digital ad agency/advertiser rolesStrong analytical skills with excellent attention to detail & logical thinkingProven experience of A/B testing and using data / analytics to inform design decisionsAbility to work in a fast-paced environment and juggle multiple priorities remotelyPossess strong work and business ethics; be reliable, highly organized and dependableExperience working with App Store Connect and Google Play Developer console, Firebase and MMP platforms (such as Adjust, Appsflyer, Kochava, Firebase, Branch)Valued but not mandatory:Experience building, managing, and optimizing multiple performance campaigns simultaneously and managing medium and large budgetExperience in digital content, engagement, campaign management web analytics and conversion optimization and attribution modellingExperience with social media platforms and their respective audiences is preferred as you will be working in partnership with social media campaignsExperience of digital strategy, information architecture & design, digital marketing; including online advertising and promotionGoogle Display video 360, Google Ads and google Tag Manager certifications preferredBasic knowledge of HTML/CSSExperience with campaign tracking, campaign tracking, ad pixel insertion pixel, MMP platforms (Adjust or others)We offer:Work in an international, multicultural environment Exposure to global stakeholders Hybrid working moduleInternal recognition program#LI-FCAdditional InformationAbout NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ. Com. Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | FacebookOur commitment to Diversity, Equity, and InclusionNIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process. SummaryType: Full-timeFunction: AdvertisingExperience level: Mid-Senior LevelIndustry: Market Research
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