Product Manager Iberica (Temporary Contract)
Why join Stryker? We are proud to be named one the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.comOur total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific. Temporary contract - 12 monthsCompetitive InsightsAssesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis. Researches features, uses and competitive quality of a specific product. Utilizes specific approaches and tools for gathering and collating competitive informationMaintains networks of people and resources for obtaining competitive information. Adheres to organizational protocols, practices and procedures for gathering competitive informationCustomer InsightsUnderstands the needs of the primary and secondary customers. and how to articulate the value proposition to the specific audience. Works with inputs from KOL network. Explains different product features to different customers as appropriate to their needs. Understands what current and potential customers need to drive value in the portfolio. Customer Centric DevelopmentSurfaces new or unexpressed customer needs. Focuses product and service features and functions on the customer's critical success factors. Develops consistent processes for maintaining customer engagement. Escalates systemic problems that could affect customer satisfaction. Developing the Strategy and Marketing PlanUnderstands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions. Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc. Translates the marketing plan to specific marketing activities to carry out the plan. Supports the creation of key documents: business reviews, marketing strategies, proposals and recommendations. BudgetsAccurately forecasts resource needs. Applies established organizational practices in budgeting. Participates in the budgeting process cycle, necessary inputs and reporting requirements. Supplies supporting information and justification for major line items. Explains variances in budget reports of planned vs. actual expenses. Supports the creation of Project Charters, CERs, and Business Case Financial Models as applicable. Value Prop SegmentationPerforms needs-based segmentation (i. e. , behavioral, attitudinal, and aspirations). Identifies and measures customer variable importance and perception. Uses Main and Dynamic Variable concepts to explain competitive dynamics in the category. Generates segmentation variables from customer insights. Uses customer insight research to validate importance and perception for each of the attitudinal segmentation variables. Value Prop Targeting & PositioningLeads the value proposition development work including the following components: customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value. Can succinctly describe desired customer beliefs and behaviors required to meet the Brand's (product or portfolio) goals in the planning period. Writes target audience descriptions that reveal customer insights for the major customer stakeholders involved with the brand. Prioritizes evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition. Uses the target audience description collaboratively with the commercial team to prioritize potential customers. Can develop a Five Box Positioning statement that guides and informs marketing tactics. Able to develop basic marketing positioning based on internal and external situation analysis to communicate a value proposition. Brand StewardshipUnderstands difference between core competence, strategic asset and benefit. Translates the core competence and strategic assets of the company to marketing strategies and tactics. Applies the core competencies of the product or portfolio to marketing strategies and tactics. Evidence GenerationLinks types of evidence (clinical, use, economic) to specific value proposition elements and specific stakeholders. Proposes objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy. Marketing ObjectiveLinks customer acquisition and retention goals to business outcomes. Ties the business goal of the product or portfolio to the overall goal of the business. Understands Hand, Head and Heart Loyalty and which one is appropriate for the product or portfolio. Develops operational customer definitions by stakeholder and by product or portfolioSource Volume and Strategic ObjectiveCan estimate the effort needed to target each customer group in all four Big Picture quadrants. Synthesizes market trends and makes recommendations on sources of volume and strategic focus. Relates potential opportunity from each strategic quadrant to the product or portfolio strategic focus, based on tradeoffs amongst the strategic quadrants. Understands potential sources of volume for the product or portfolio. Assesses the impact of competitive dynamics and points of parity/points of difference through competitive analyses. Sales Distribution ChannelWorks with a sales strategy for a specific channel, product, and market. Develops new strategies, sales tools, and communication plans of various products and customer bases. Sales EnablementApplies clinical knowledge in combination with technical knowledge to educate and articulate value. Analyzes sales data and identifies areas for growth. Thoroughly familiar with the selling process and the translation of benefits into a selling script based on the clinical need. Sales TrainingSets the sales training strategy for the product or portfolioCreates additional sales training tools and resources to assist in continued understanding of business unit product offeringSelects suitable delivery methods for different training sessions. Forecasting/IBPDevelops accurate volume forecasts grounded in an understanding of market and trial dynamics. Prepares forecasts that reflect potential risk and uncertainty. Researches key factors, measurements and variables used in forecasting. Reports on problems associated with sales forecasting activities. Supply ChainExecutes a PLCM plan as it relates to the overall strategy. Has a working knowledge of manufacturing facilities and capabilities. PricingKnows how to set price and develop a pricing approach consistent with the Marketing Strategy and brand positioningAnalyzes market pricing data to help set priceDevelops pricing approach /level consistent with the Marketing Strategy and brand positioning. Understands implications of strategies (bundling, capitation, risk)Communication StrategyArticulates desired communications outcomes consistent with marketing strategy to MarComm teamMarketing ChannelEvaluates the costs and benefits of marketing channels. Assists in the development of new marketing channels and tools. Effectiveness MeasurementEstablishes metrics, goals/success criteria, and milestones. Conducts post-launch analyses and implements lessons learnedEstablishes short-range and long-range improvement goals for own function, and under guidance, develops action plans to achieve those goals. Under guidance, reports measurement results in actionable form to management. Customer SatisfactionAnalyzes customer satisfaction inputs to assess trends in customer engagement, and incorporates trends into strategic planning. Able to segment customer satisfaction inputs by customer type to determine how the business is performing in engaging target customer markets. Creates a standardized way to track KPIs as well as a consistent method to report back to the business. Proposes updates and enhancements to the KPIs based of the analysis of metrics over time. Business AnalyticsProvides marketing intelligence group with key objectives and inputs to drive customer insights. Documents performance criteria used for evaluating business trends and activities. Recognizes and assesses problems, opportunities and methods for improving existing business performance. OtherDelivers high quality results with passion, energy, and drive to met business priorities. Collaborates with cross-functional teams to build partnership to achieve business objectives. Demonstrates developing financial acumen. Effectively manages key relationships and work activity. May coach and mentor marketing personnel. QualificationsBachelor's degree in marketing, business or related discipline required3+ years of Marketing experience1+ years of experience in the Medical Devices industryExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)English and Spanish requiredLOCATION & CONTRACTS DETAILSLocation: MadridTravels: 20%Remote: 1 day per weekContract: Temporary (12 months)
Alcobendas, Community of Madrid, ES
|Puesto de trabajo:||Product Manager Iberica (Temporary Contract)|
|Añadido el:||14. 1. 2022
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