PR & Communications Coordination f/m Madrid

PR & Communications Coordination f/m
Madrid
Madrid, Community of Madrid, ES

At Lacoste, we are proud of our heritage, and driven by passion, team spirit, and sense of belonging, we are constantly on the move to build the future. We are excited to invite you to undertake and leave your mark in our fast-moving environment.

Role Overview: As a PR & Communications Coordinator, you will be a vital contributor to our continued success and advancement. Your expertise and passion will play a key role in shaping the future of our Marketing Department and driving it to new heights.

What will you do?

Press:

1. Track local media landscape for print, online and social media, including the gathering of media kits.
2. Assist paid media projects with styling and publications follow-up.
3. Seek high-level placements in print, broadcast and online.
4. Pitch stories and brand narratives to media (new angles and innovative PR opportunities).
5. Translation and creation of press releases.

1. Ensure initiatives taking place in Madrid are locally relevant and executed effectively in accordance with global guidelines.
2. Handle press clippings, PR Value, imagery, and price requests.
3. Manage the constant flow of samples of the Madrid PR & Comms Showroom, with Launchmetrics.
4. Elaborate weekly and monthly reports on all significant PR and communications activities, under the supervision of the PR & Comms Manager.
5. Map and manage Key Opinion Leaders and Celebrities strategy: clipping, requests, logistics of showroom visits, product seeding and travels; build and maintain high impact profiles.

1. Coordinate PR events in Madrid in collaboration with the marketing team.
2. Strong social and professional network and guestlist management.
3. Provide and share regular analysis on competitors' happenings.

1. Boost local Brand Equity with specific focus on Brand Desirability.
2. Focus on event's ROI's.
3. Reinforcement of PR & Press value.

1. Proven minimum 3-year successful experience as a PR & Comms professional in a relevant brand (Fashion Retail is a plus but other sectors will be considered) or a local PR & Comms Agency.
2. Language: fluent in English and Spanish (excellent knowledge of the Spanish market).
3. Understanding sneaker culture and streetwear labels landscape will be appreciated.

1. Strong ability to communicate.
2. Team spirit but with the ability to work autonomously.
3. Accountable attitude with a taste for tidiness and accuracy.
4. Ability to develop creative solutions to complex issues.
5. Effective listening communications skills towards internal and external relationships.
6. Be open-minded and agile.

1. HEALTH & WELLNESS: Life insurance. Tea and coffee in the office.
2. WORK-LIFE BALANCE: Flexible Remuneration: Regime in childcare, transportation, and food. We offer flexible working hours and the option to work remotely 2 days a week.
3. SELF DEVELOPMENT: Team building events. Access to training content. Own library, with very diverse contents. Opportunity to participate in our Scholarship Program. Volunteer Programs.

We look forward to having you on our team and achieving great things together! Should you have any questions or need further information, don't hesitate to reach out.