Marketing Manager （Geely Auto Brand)
Global Recruitment Partner | Connecting Exceptional Talent with Business GrowthResponsibilities:Brand
- New Geely brand building in Local market
- Management and assurance of qualified suppliers, digital agency, advertising agency, influencers and media to support Geely brand
- Planning, management, organization and execution of events, especially the launching event in 2024
- Responsible for the brand strategy of Geely with proper positioning in Local market
- Generation of annual MKT plan, analysis and update the market and industry information of Local market automotive
- Target market definition for different segment and portfolio, explore and deep insight into market opportunities
- Development and implementation of promotion strategy and Customer loyalty
- Budget management and work equipment management
- Homologate image and process control
- Generation and implementation of brand CRM
- Generation of strategies to increase conversion % in digital sales with the Geely distributor network
- Creation of dashboard to consult the results of leads by distributor and national level
- ROI analysis by digital channel
- Project leader "digital transformation" in business processes at Geely distributors
- Update of Geely Local market with design thinking methodology
- Implementation of automatic bot in website
- Implementation of surveys by whatsapp API
- Achievement of implementation of green check in whatsapp API
- Planning and development of online car purchase
- Work experience: 5 years or above Auto Communication experience
- Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals
- English can be used as work language
- Mid-Senior level
- Full-time
- Marketing
- Motor Vehicle Manufacturing
- Información detallada sobre la oferta de trabajo
Empresa: Zeekr International Ubicación: Madrid Añadido el: 16. 10. 2025
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