Marketing Analyst, Barcelona Barcelona

Marketing Analyst, Barcelona
Barcelona
Barcelona, Barcelona, ES

Marketing Analyst

Perfil buscado (Hombre/Mujer)

Have overall responsibility for regional execution of the global marketing analytics strategy including: Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools Regular review and maintenance/optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc. Develop and maintain data processes from multiple data sources Work with relational databases to ensure the validity of reported information. Troubleshoot and correct data quality issues Train the marketing organization on dashboard usage, supporting a data-driven mindset. Drive the regional implementation of projects in the global data analytics roadmap Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search/social Identify ways in which to improve analytical procedure to increase productivity and efficiency Ensure alignment globally and a consistent measurement approach across all markets Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness. Marketing Analyst CE and MEA PageGroup SSC A genuine passion for digital analytics Strong analytical and data manipulation skills, problem-solving mind-set Fluency in English. Excellent written and verbal communication skills +3 years of experience in marketing analytics and campaign measurement Extensive experience with Microsoft Excel, GA4, Google Big Query, GTM, Power BI, Google Looker Studio and SQL Data visualisation / dashboard development experience Deep understanding of web analytics including customer segmentation, attribution modelling, and path analysis The ability to analyse data from multiple online and offline sources and translate it into commercial actions Experience working in a multinational environment with multiple stakeholders, global and local teams is advantageous. The ability to communicate analytical insight to internal stakeholders at all levels of seniority Display a high level of initiative, be self-motivated and eager to learn Minimum of a Bachelors degree required

Expected behaviours: Collaborative Proactive and intellectually curious Pragmatic, diplomatic and flexible Solution-focused and strong at problem-solving Resilient - ability to not be put off by obstacles and resistance. Able to manage multiple priorities, make trade-offs and set expectations Culturally aware and international in outlook

PageGroup SSC Barcelona Grow your career in a multinational environment (+40 nationalities in the SSC) Competitive compensation and benefits package in Barcelona, various well-being activity options

Power BI, Google Analytics, Google Tag Manager