Digital Marketing Analyst
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Cigna Digital Marketing Analyst Madrid , Spain Apply Now
The Performance Marketing Analyst reports to the Performance Marketing Manager. The purpose of the role is to support the Performance Marketing Manager to develop and manage highly effective digital Performance Marketing campaigns across the EGS Commercial segments which include Spain & UK Employer Health, Global Employer Health and IGO & NGO Health.
To be successful in this role, the candidate will need to be highly analytical, passionate about data and comfortable with providing analysis of campaign performance and key metrics.
Campaign Management - day-to-day campaign planning and execution
Identify the relevant target audience
Analytics - reporting and optimisation, including in-depth analysis of LTV, CPA and ROI of all activity ensuring maximum efficiency
Commercial Awareness - presenting clear, data backed business cases for marketing investment to improve revenue and ROI
Work closely with the IM Digital Marketing team to execute the marketing plan across digital channel, including tracking, pixels, etc.
Partner closely with the local insights/analytics team to develop new segments and campaigns that will grow business both profitably and sustainably
Work with the Head of Marketing Services to develop and execute campaigns: design, creatives, email templates, etc.
Degree educated, preferably in a Business, Marketing or Social Sciences discipline
2+ years’ experience in digital marketing and analytics
Understanding of web analytics, Google Adwords, SEO tools, Display networks, affiliate networks and other Performance Marketing tools
Knowledge of digital marketing funnel and user journey is a plus
Self-sufficient and fully competent with execution of campaign management
Flexible approach to work, with good problem-solving skills and a proactive mindset.
Strong analytical skills
Feel comfortable working to deadlines in a fast-paced environment.
Excellent verbal and written communication skills.
Native level or Proficient in English, Spanish skills desirable
Proven ability to create in depth tactical plans, strategic plans, and gain stakeholder approval
Strategic understanding of changing market dynamics and new targeting technologies, and the ability to translate them into breakthrough, actionable strategies
Demonstrable ability to manage complexity by making sense of complex, high quantity data and sometimes contradictory information to solve problems
Outstanding leadership skills with the ability to prioritize conflicting priorities, communicate effectively with diverse groups, and rapidly change direction as priorities shift
Can consistently drive results and follow through on issues which require tenacity to deliver
Superior leadership skills with the ability to mentor/coach team members to inspire their highest performance
Strong collaboration and negotiating skills to resolve difficult and sometimes controversial issues and work with others to meet shared objectives
Proven ability to lead highly visible corporate projects
Excellent interpersonal and communication skills
Has a global mindset with advanced awareness of cultural sensitivities
Ability to work under pressure on multiple priorities
Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.
Madrid, Comunidad de Madrid, España
|Puesto de trabajo:||Digital Marketing Analyst|
|Sueldo ofrecido:||50.000 - 70.000|
|Añadido el:||14. 5. 2022
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